The How

We work with clients to create marketing strategies that best serve ethnic consumer segments with the right message, using the right channel for the right products or services. We’ll help you:

• Understand your customers as they exist in the real world, diverse groups of consumers with diverse cultures from numerous countries of origin and levels of acculturation.
• Develop creative and innovative branding and marketing messages aimed at getting the proper message across to the right audience delivering the greatest impact.
• Discover opportunities for product development and globalization by understanding which products and services generate the greatest loyalty.
• Truly leverage the power of viral marketing by understanding how countries of origin and heritage influence US consumer groups.
   

  Understanding the ethnic Consumer is the key to our approach. Our Marketing and Business Analysis Division includes experts from multiple countries of origin and heritage.

  
  We understand acculturation from first-hand experiences!

   

  By linking our strategy development to multiple cultures and ethnic groups we are able to help our clients create marketing strategies and campaigns to target either the broad U.S. Multicultural Market or specifically to the diverse consumer segments.

   

  LaVERDAD will help you create a Go2Market Strategy in a way that develops your marketing, promotions and public relations messaging strategy specifically for the ethnic market. We will deliver actionable results that will help identify and target ethnic consumer segments and create effective branding and messaging so that customers will identify with your brand and be inspired to action. 
  
  Consumer Bonding

   

  LaVERDAD supports client efforts to create consumer bonding campaigns by using proven research methodologies.  We combine deep research and industry expertise with advanced data collection and delivery capabilities to support an extensive portfolio of research applications including:

  • Customer Satisfaction and Retention

  • Competitive Benchmarking

  • Image and Awareness

  • Attitudes and Usage

  • Segmentation

  • Product and Concept Testing

  • Purchase Intent

  • Advertising Research

  • Promotion Testing

  • Survey & Institutional Research

  • Market Sizing