The What

LaVERDAD
"The Truth"

Hispanic Marketing Research Latino Consumer

   LaVERDAD
   The Who
   The What
   The How
   The Where
   The Clients
   The Buzz

     Participate
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      Research
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Awareness

Analysis

Action

The What

"LaVERDAD helped us tremendously. They are completely tied into the
ethnic community. They
live it, breath it, are it"

Juan Lora,
Folgers Coffee

	Our mission is to help clients create and effectively market products and services that improve the lives of ethnic consumers. We do this by raising corporate awareness about the ethnic consumer, conducting research and analysis of the consumer and market, and then taking action with our clients to create campaigns & promotions for products and services that improve the lives of ethnic consumers! Our clients want to provide culturally and linguistically competent products and services to their Hispanic customers. We help them do this through our "triple A" core competencies; Awareness, Analysis and Action!
	Awareness	Corporate Marketing Strategy & Consulting Awareness & Diversity Training
	Analysis	Qualitative & Quantitative Marketing Research Customer & Employee Satisfaction
	Action	Public Relations & Grassroots Campaigns Advertising & Promotions