The Why

LaVERDAD
"The Truth"

Hispanic Marketing Research Latino Consumer

   LaVERDAD
   The Who
   The What
   The Why
   The How
   The Where
The Clients
   The Buzz
Hispanic Statistics

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The Why

Why care about the Multicultural Market?
Hispanic buying power is expected to exceed $1 TRILLION by 2010
Over 14% of the U.S. population is Hispanic
People of Mexican origin comprise approximately 66% of the U.S. Hispanic population
Among Hispanics, Mexicans have the largest proportion of people under age 18 (38%)
The Hispanic population is younger than the non-Hispanic White population
One-third of Hispanics are under age 18

13.5 is the median number of years, as of 2000, that the U.S. population born in Latin America had lived in the United States.

A few insights into Hispanic Consumer
Buying Decisions:

•Many buying decisions are made collectively by the family
•The family is the first priority
•Head of Household is most concerned with physical/material well being of children
•It is often more important to acquire badges of success and to support extended families than to invest or save
•Focus in life is here and now, not future, which is harder to control and plan

We help companies develop bonding and Go2Market Strategies by offering

extensive and customized research on the Hispanic consumer segments including:

Hispanic Demographics
Hispanic Psychographics
Hispanic Consumer Segment Variances
Shopping Behavior Analysis
Attitudinal Analysis
Focus Groups
Trend Analysis