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Hispanic Marketing Research Latino Consumer

Ethnic and Racial Heritage

U.S. Hispanic Population     State Ranking     Metro Ranking     Ethnicity

The Census provides two different ways for respondents to indicate their heritage. The method shown here pertains to Asians, American Indians and Alaskan Natives, Native Hawaiians and Pacific Islanders, and persons of Hispanic ethnicity. As a part of the race and ethnicity questions on the short form of the 2000 Census, members of these groups were asked to indicate one or more categories of racial or ethnic origin. In the case of Americans Indians and Alaskan Natives, respondents were given the opportunity to identify their affiliation with one or more tribes, which are shown below as a comparison.   Hispanic Ancestries, 2000     Percent of Percent of   Number Total Population Hispanic Population Total Non-Hispanic (All Races) 246,116,088 87.45% n/a Total Hispanic (All Races) 35,305,818 12.55% 100.00% Mexican 20,640,711 7.33% 58.46% Puerto Rican 3,406,178 1.21% 9.65% Cuban 1,241,685 0.44% 3.52% Dominican 764,945 0.27% 2.17% Central American 1,686,937 0.60% 4.78% Costa Rican 68,588 0.02% 0.19% Guatemalan 372,487 0.13% 1.06% Honduran 217,569 0.08% 0.62% Nicaraguan 177,684 0.06% 0.50% Panamanian 91,723 0.03% 0.26% Salvadorian 655,165 0.23% 1.86% Other Central American 103,721 0.04% 0.29% South American 1,353,562 0.48% 3.83% Argentinian 100,864 0.04% 0.29% Bolivian 42,068 0.01% 0.12% Chilean 68,849 0.02% 0.20% Columbian 470,684 0.17% 1.33% Ecuadorian 260,559 0.09% 0.74% Paraguayan 8,769 0.00% 0.02% Peruvian 233,926 0.08% 0.66% Uruguayan 18,804 0.01% 0.05% Venezuelan 91,507 0.03% 0.26% Other South American 57,532 0.02% 0.16% Other Hispanic or Latino Ancestry 6,211,800 2.21% 17.59% Spaniard 100,135 0.04% 0.28% Spanish 686,004 0.24% 1.94% Spanish American 75,772 0.03% 0.21% All Other Hispanic or Latino Ancestry 5,349,889 1.90% 15.15%     Asian Ancestries, including Native Hawaiian and Pacific Islander (NHPI), 2000     Percent of Percent of Asian/   Number Total Population NHPI Population Total Non-Asian, Non-NHPI 271,012,579 96.30% n/a Total Asian and NHPI 10,409,327 3.70% 100.00% Total Asian 10,019,410 3.56% 96.25% Southern Asian 1,893,723 0.67% 18.19% Asian Indian 1,678,765 0.60% 16.13% Bangladeshi 41,280 0.01% 0.40% Pakistani 153,533 0.05% 1.47% Sri Lankan 20,145 0.01% 0.19% Southeastern Asian 3,476,922 1.24% 33.40% Cambodian 171,937 0.06% 1.65% Filipino 1,850,314 0.66% 17.78% Indonesian 39,757 0.01% 0.38% Laotian 168,707 0.06% 1.62% Malaysian 10,690 0.00% 0.10% Thai 112,989 0.04% 1.09% Vietnamese 1,122,528 0.40% 10.78% Eastern Asian 4,475,585 1.59% 43.00% Chinese, except Taiwanese 2,314,537 0.82% 22.24% Hmong 169,428 0.06% 1.63% Japanese 796,700 0.28% 7.65% Korean 1,076,872 0.38% 10.35% Taiwanese 118,048 0.04% 1.13% Other Asian or Not Specified 173,180 0.06% 1.66% Total Native Hawaiian or Pacific Islander 389,917 0.14% 3.75% Polynesian 263,831 0.09% 2.53% Native Hawaiian 140,652 0.05% 1.35% Samoan 91,029 0.03% 0.87% Tongan 27,713 0.01% 0.27% Other Polynesian 4,437 0.00% 0.04% Micronesian 75,428 0.03% 0.72% Guamanian or Chamorro 58,240 0.02% 0.56% Other Micronesian 17,188 0.01% 0.17% Melanesian 10,100 0.00% 0.10% Fijian 9,796 0.00% 0.09% Other Melanesian 304 0.00% 0.00% Other Pacific Islander or Not Specified 40,558 0.01% 0.39%   * Southern Asian includes Asian Indian, Bangladeshi, Pakistani, and Sri Lankan. ** Southeastern Asian includes Cambodian, Filipino, Indonesian, Laotian, Malaysian, Thai and Vietnamese. *** Eastern Asian includes Chinese, Hmong, Japanese, Korean, and Taiwanese. Reported American Indian or Alaskan Tribes by Frequency   Native American or Alaskan Tribe Number Reported Percent of Tribes Reported Percent of Total Population 1. Cherokee 281,069 15.65% 0.10% 2. Navajo 269,202 14.99% 0.10% 3. All Other Native American Tribes 240,447 13.39% 0.09% 4. Sioux 108,272 6.03% 0.04% 5. Chippewa 105,907 5.90% 0.04% 6. Latin American Indians 104,354 5.81% 0.04% 7. Choctaw 87,349 4.86% 0.03% 8. Pueblo 59,533 3.32% 0.02% 9. Apache 57,060 3.18% 0.02% 10. Lumbee 51,913 2.89% 0.02% 11. Eskimo 45,919 2.56% 0.02% 12. Iroquois 45,212 2.52% 0.02% 13. Creek 40,223 2.24% 0.01% 14. Blackfeet 27,104 1.51% 0.01% 15. Chickasaw 20,887 1.16% 0.01% 16. Tohono O'Odham 17,466 0.97% 0.01% 17. Potawatomi 15,817 0.88% 0.01% 18. Yaqui 15,224 0.85% 0.01% 19. Tlingit-Haida 14,825 0.83% 0.01% 20. Alaskan Athabascan 14,520 0.81% 0.01% 21. Seminole 12,431 0.69% 0.00% 22. Aleut 11,941 0.66% 0.00% 23. Cheyenne 11,191 0.62% 0.00% 24. Puget Sound Salish 11,034 0.61% 0.00% 25. Comanche 10,120 0.56% 0.00% 26. Paiute 9,705 0.54% 0.00% 27. Crow 9,117 0.51% 0.00% 28. Kiowa 8,559 0.48% 0.00% 29. Pima 8,519 0.47% 0.00% 30. Yakama 8,481 0.47% 0.00% 31. Delaware 8,304 0.46% 0.00% 32. Menominee 7,883 0.44% 0.00% 33. Colville 7,833 0.44% 0.00% 34. Shoshone 7,739 0.43% 0.00% 35. Osage 7,658 0.43% 0.00% 36. Ute 7,309 0.41% 0.00% 37. Yuman 7,295 0.41% 0.00% 38. Houma 6,798 0.38% 0.00% 39. Ottawa 6,432 0.36% 0.00% 40. All Other Alaskan Native Tribes 2,552 0.14% 0.00% 41. Cree 2,488 0.14% 0.00% Source: Census 2000 analyzed by the Social Science Data Analysis Network (SSDAN).

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