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Hispanic Marketing Research Latino Consumer

% Hispanic or Latino Metro Ranking

U.S. Hispanic Population     State Ranking     Metro Ranking     Ethnicity

Metros Ranked by Percent of Population Hispanic/Latino (2000) Rank Metro Hispanic/Latino Population Total Population Percent Hispanic/Latino 1. Laredo, TX 182,296 193,117 94.40% 2. McAllen--Edinburg--Mission, TX 503,526 569,463 88.42% 3. Brownsville--Harlingen--San Benito, TX 283,156 335,227 84.47% 4. El Paso, TX 531,967 679,622 78.27% 5. Las Cruces, NM 110,807 174,682 63.43% 6. Miami, FL 1,291,681 2,253,362 57.32% 7. Corpus Christi, TX 207,910 380,783 54.60% 8. San Antonio, TX 815,980 1,592,383 51.24% 9. Visalia--Tulare--Porterville, CA 186,913 368,021 50.79% 10. Yuma, AZ 80,828 160,026 50.51% 11. Salinas, CA 188,388 401,762 46.89% 12. Merced, CA 95,610 210,554 45.41% 13. Los Angeles--Long Beach, CA 4,243,487 9,519,338 44.58% 14. Santa Fe, NM 65,619 147,635 44.45% 15. Fresno, CA 406,688 922,516 44.08% 16. Albuquerque, NM 296,316 712,738 41.57% 17. Jersey City, NJ 242,234 608,975 39.78% 18. Victoria, TX 32,976 84,088 39.22% 19. Bakersfield, CA 254,059 661,645 38.40% 20. Pueblo, CO 53,804 141,472 38.03% 21. Riverside--San Bernardino, CA 1,229,230 3,254,821 37.77% 22. Yakima, WA 79,952 222,581 35.92% 23. Odessa--Midland, TX 84,901 237,132 35.80% 24. Santa Barbara--Santa Maria--Lompoc, CA 136,737 399,347 34.24% 25. Ventura, CA 251,965 753,197 33.45% 26. Modesto, CA 141,926 446,997 31.75% 27. Orange County, CA 876,451 2,846,289 30.79% 28. San Angelo, TX 31,874 104,010 30.65% 29. Stockton--Lodi, CA 172,027 563,598 30.52% 30. Houston, TX 1,249,319 4,177,646 29.90% 31. Tucson, AZ 247,861 843,746 29.38% 32. Lubbock, TX 66,568 242,628 27.44% 33. Greeley, CO 48,898 180,936 27.03% 34. Santa Cruz--Watsonville, CA 68,572 255,602 26.83% 35. San Diego, CA 750,991 2,813,833 26.69% 36. Austin--San Marcos, TX 327,775 1,249,763 26.23% 37. Yolo, CA 43,747 168,660 25.94% 38. New York, NY 2,341,108 9,314,235 25.13% 39. Phoenix--Mesa, AZ 817,115 3,251,876 25.13% 40. San Jose, CA 404,012 1,682,585 24.01% 41. Dallas, TX 810,013 3,519,176 23.02% 42. Brazoria, TX 55,034 241,767 22.76% 43. Richland--Kennewick--Pasco, WA 41,181 191,822 21.47% 44. Las Vegas, NV--AZ 321,515 1,563,282 20.57% 45. Yuba City, CA 27,872 139,149 20.03% 46. Amarillo, TX 42,720 217,858 19.61% 47. Naples, FL 49,252 251,377 19.59% 48. Vallejo--Fairfield--Napa, CA 98,954 518,821 19.07% 49. Vineland--Millville--Bridgeton, NJ 27,712 146,438 18.92% 50. Denver, CO 397,319 2,109,282 18.84% 51. Oakland, CA 441,946 2,392,557 18.47% 52. Fort Worth--Arlington, TX 309,597 1,702,625 18.18% 53. Galveston--Texas City, TX 45,153 250,158 18.05% 54. Waco, TX 38,281 213,517 17.93% 55. Bryan--College Station, TX 27,225 152,415 17.86% 56. Abilene, TX 22,200 126,555 17.54% 57. Santa Rosa, CA 79,624 458,614 17.36% 58. Bergen--Passaic, NJ 238,145 1,373,167 17.34% 59. Chicago, IL 1,416,605 8,272,768 17.12% 60. San Francisco, CA 291,398 1,731,183 16.83% 61. Fort Lauderdale, FL 271,523 1,623,018 16.73% 62. Reno, NV 56,304 339,486 16.59% 63. Orlando, FL 271,425 1,644,561 16.50% 64. San Luis Obispo--Atascadero--Paso Robles, CA 40,114 246,681 16.26% 65. Salem, OR 54,522 347,214 15.70% 66. Killeen--Temple, TX 49,086 312,952 15.68% 67. Sacramento, CA 233,827 1,628,197 14.36% 68. Newark, NJ 270,516 2,032,989 13.31% 69. West Palm Beach--Boca Raton, FL 140,568 1,131,184 12.43% 70. Springfield, MA 74,169 608,479 12.19% 71. Wichita Falls, TX 16,378 140,518 11.66% 72. Colorado Springs, CO 58,419 516,929 11.30% 73. Middlesex--Somerset--Hunterdon, NJ 131,218 1,169,641 11.22% 74. Sioux City, IA--NE 13,910 124,130 11.21% 75. Tyler, TX 19,395 174,706 11.10% 76. New Haven--Bridgeport--Stamford--Waterbury--Danbury, CT 186,932 1,706,575 10.95% 77. Cheyenne, WY 8,920 81,607 10.93% 78. Newburgh, NY--PA 42,107 387,669 10.86% 79. Salt Lake City--Ogden, UT 143,990 1,333,914 10.79% 80. Chico--Paradise, CA 21,377 203,171 10.52% 81. Flagstaff, AZ--UT 12,874 122,366 10.52% 82. Gary, IN 65,851 631,362 10.43% 83. Boulder--Longmont, CO 30,368 291,288 10.43% 84. Tampa--St. Petersburg--Clearwater, FL 248,037 2,395,997 10.35% 85. Nassau--Suffolk, NY 282,463 2,753,913 10.26% 86. Grand Junction, CO 11,629 116,255 10.00% 87. Trenton, NJ 34,140 350,761 9.73% 88. Reading, PA 36,096 373,638 9.66% 89. Atlantic--Cape May, NJ 33,819 354,878 9.53% 90. Fort Myers--Cape Coral, FL 41,993 440,888 9.52% 91. Lakeland--Winter Haven, FL 45,650 483,924 9.43% 92. Hartford, CT 107,143 1,148,618 9.33% 93. Providence--Warwick--Pawtucket, RI 88,202 962,886 9.16% 94. Elkhart--Goshen, IN 16,195 182,791 8.86% 95. Boise City, ID 38,001 432,345 8.79% 96. Washington, DC--MD--VA--WV 430,588 4,923,153 8.75% 97. Fayetteville--Springdale--Rogers, AR 26,323 311,121 8.46% 98. Lawton, OK 9,692 114,996 8.43% 99. Fort Collins--Loveland, CO 20,631 251,494 8.20% 100. Beaumont--Port Arthur, TX 30,818 385,090 8.00% 101. Fort Pierce--Port St. Lucie, FL 25,494 319,426 7.98% 102. Allentown--Bethlehem--Easton, PA 50,403 637,958 7.90% 103. Racine, WI 14,706 188,831 7.79% 104. Portland--Vancouver, OR--WA 142,036 1,918,009 7.41% 105. Rockford, IL 27,447 371,236 7.39% 106. Wichita, KS 39,785 545,220 7.30% 107. Jacksonville, NC 10,766 150,355 7.16% 108. Topeka, KS 12,142 169,871 7.15% 109. Longview--Marshall, TX 14,563 208,780 6.98% 110. Kenosha, WI 10,427 149,577 6.97% 111. Provo--Orem, UT 25,134 368,536 6.82% 112. Fayetteville, NC 20,637 302,963 6.81% 113. Honolulu, HI 58,731 876,156 6.70% 114. Oklahoma City, OK 72,253 1,083,346 6.67% 115. Medford--Ashland, OR 12,066 181,269 6.66% 116. Sarasota--Bradenton, FL 38,874 589,959 6.59% 117. Atlanta, GA 266,050 4,112,198 6.47% 118. Daytona Beach, FL 31,825 493,175 6.45% 119. Sherman--Denison, TX 7,071 110,595 6.39% 120. Grand Rapids--Muskegon--Holland, MI 69,154 1,088,514 6.35% 121. Dutchess County, NY 17,617 280,150 6.29% 122. Milwaukee--Waukesha, WI 93,877 1,500,741 6.26% 123. Raleigh--Durham--Chapel Hill, NC 72,424 1,187,941 6.10% 124. Ocala, FL 15,535 258,916 6.00% 125. Boston--Worcester--Lawrence--Lowell--Brockton, MA--NH 362,889 6,057,826 5.99% 126. Davenport--Moline--Rock Island, IA--IL 20,712 359,062 5.77% 127. Anchorage, AK 14,738 260,283 5.66% 128. Gainesville, FL 12,333 217,955 5.66% 129. Monmouth--Ocean, NJ 63,453 1,126,217 5.63% 130. Lancaster, PA 26,451 470,658 5.62% 131. Lafayette, IN 10,200 182,821 5.58% 132. Omaha, NE--IA 39,764 716,998 5.55% 133. Tacoma, WA 38,577 700,820 5.50% 134. Redding, CA 8,827 163,256 5.41% 135. New London--Norwich, CT 13,531 259,088 5.22% 136. Seattle--Bellevue--Everett, WA 125,551 2,414,616 5.20% 137. Kansas City, MO--KS 92,029 1,776,062 5.18% 138. Charlotte--Gastonia--Rock Hill, NC--SC 76,277 1,499,293 5.09% 139. Clarksville--Hopkinsville, TN--KY 10,449 207,033 5.05% 140. Philadelphia, PA--NJ 256,509 5,100,931 5.03% 141. Greensboro--Winston-Salem--High Point, NC 62,665 1,251,509 5.01% 142. Bellingham, WA 8,316 166,814 4.99% 143. Athens, GA 7,619 153,444 4.97% 144. Saginaw--Bay City--Midland, MI 19,441 403,070 4.82% 145. Casper, WY 3,201 66,533 4.81% 146. Tulsa, OK 38,365 803,235 4.78% 147. Kankakee, IL 4,949 103,833 4.77% 148. Fort Smith, AR--OK 9,769 207,290 4.71% 149. Pocatello, ID 3,560 75,565 4.71% 150. Wilmington--Newark, DE--MD 27,609 586,216 4.71% 151. Lansing--East Lansing, MI 20,990 447,728 4.69% 152. Goldsboro, NC 5,300 113,329 4.68% 153. South Bend, IN 12,343 265,559 4.65% 154. Corvallis, OR 3,622 78,153 4.63% 155. Melbourne--Titusville--Palm Bay, FL 21,902 476,230 4.60% 156. Eugene--Springfield, OR 14,488 322,959 4.49% 157. New Orleans, LA 59,025 1,337,726 4.41% 158. Toledo, OH 27,117 618,203 4.39% 159. Olympia, WA 9,067 207,355 4.37% 160. Rochester, NY 46,809 1,098,201 4.26% 161. Bremerton, WA 9,718 231,969 4.19% 162. Jamestown, NY 5,836 139,750 4.18% 163. Des Moines, IA 18,991 456,022 4.16% 164. Fort Walton Beach, FL 6,901 170,498 4.05% 165. Columbus, GA--AL 10,919 274,624 3.98% 166. Janesville--Beloit, WI 5,982 152,307 3.93% 167. Enid, OK 2,260 57,813 3.91% 168. Hickory--Morganton--Lenoir, NC 13,308 341,851 3.89% 169. Green Bay, WI 8,798 226,778 3.88% 170. Jacksonville, FL 42,633 1,100,491 3.87% 171. Tallahassee, FL 10,993 284,539 3.86% 172. Billings, MT 4,812 129,352 3.72% 173. Kalamazoo--Battle Creek, MI 16,605 452,851 3.67% 174. Madison, WI 14,602 426,526 3.42% 175. Lincoln, NE 8,532 250,291 3.41% 176. Texarkana, TX--Texarkana, AR 4,421 129,749 3.41% 177. Dover, DE 4,278 126,697 3.38% 178. Minneapolis--St. Paul, MN--WI 99,111 2,968,806 3.34% 179. Cleveland--Lorain--Elyria, OH 74,648 2,250,871 3.32% 180. Fort Wayne, IN 16,454 502,141 3.28% 181. Sheboygan, WI 3,680 112,646 3.27% 182. Punta Gorda, FL 4,585 141,627 3.24% 183. Nashville, TN 39,326 1,231,311 3.19% 184. Harrisburg--Lebanon--Carlisle, PA 19,984 629,401 3.18% 185. Lawrence, KS 3,146 99,962 3.15% 186. Joplin, MO 4,887 157,322 3.11% 187. Norfolk--Virginia Beach--Newport News, VA--NC 48,523 1,569,541 3.09% 188. Rocky Mount, NC 4,371 143,026 3.06% 189. Greenville, NC 4,088 133,798 3.06% 190. Ann Arbor, MI 17,549 578,736 3.03% 191. York, PA 11,311 381,751 2.96% 192. Grand Forks, ND--MN 2,844 97,478 2.92% 193. Detroit, MI 128,145 4,441,551 2.89% 194. Buffalo--Niagara Falls, NY 33,639 1,170,111 2.87% 195. Benton Harbor, MI 4,569 162,453 2.81% 196. Champaign--Urbana, IL 4,933 179,669 2.75% 197. Spokane, WA 11,465 417,939 2.74% 198. Albany--Schenectady--Troy, NY 23,677 875,583 2.70% 199. Decatur, AL 3,851 145,867 2.64% 200. Utica--Rome, NY 7,916 299,896 2.64% 201. Rapid City, SD 2,335 88,565 2.64% 202. Iowa City, IA 2,925 111,006 2.63% 203. Greenville--Spartanburg--Anderson, SC 25,290 962,441 2.63% 204. Pensacola, FL 10,637 412,153 2.58% 205. Indianapolis, IN 41,056 1,607,486 2.55% 206. Asheville, NC 5,706 225,965 2.53% 207. Myrtle Beach, SC 4,959 196,629 2.52% 208. Columbia, SC 13,369 536,691 2.49% 209. Great Falls, MT 1,984 80,357 2.47% 210. Charleston--North Charleston, SC 13,333 549,033 2.43% 211. Augusta--Aiken, GA--SC 11,536 477,441 2.42% 212. Bloomington--Normal, IL 3,597 150,433 2.39% 213. Panama City, FL 3,534 148,217 2.38% 214. Lexington, KY 11,394 479,198 2.38% 215. Jackson, MI 3,723 158,422 2.35% 216. Charlottesville, VA 3,728 159,576 2.34% 217. Wilmington, NC 5,443 233,450 2.33% 218. Richmond--Petersburg, VA 23,179 996,512 2.33% 219. Flint, MI 10,140 436,141 2.32% 220. St. Joseph, MO 2,380 102,490 2.32% 221. Memphis, TN--AR--MS 26,359 1,135,614 2.32% 222. Biloxi--Gulfport--Pascagoula, MS 8,072 363,988 2.22% 223. Erie, PA 6,165 280,843 2.20% 224. Little Rock--North Little Rock, AR 12,263 583,845 2.10% 225. Rochester, MN 2,545 124,277 2.05% 226. Huntsville, AL 6,938 342,376 2.03% 227. Baltimore, MD 51,464 2,552,994 2.02% 228. Macon, GA 6,485 322,549 2.01% 229. Syracuse, NY 14,713 732,117 2.01% 230. Savannah, GA 5,841 293,000 1.99% 231. Appleton--Oshkosh--Neenah, WI 6,845 358,365 1.91% 232. Fargo--Moorhead, ND--MN 3,291 174,367 1.89% 233. Sioux Falls, SD 3,244 172,412 1.88% 234. Waterloo--Cedar Falls, IA 2,396 128,012 1.87% 235. Dothan, AL 2,576 137,916 1.87% 236. Kokomo, IN 1,895 101,541 1.87% 237. Columbia, MO 2,511 135,454 1.85% 238. Jonesboro, AR 1,520 82,148 1.85% 239. Columbus, OH 28,047 1,540,157 1.82% 240. Missoula, MT 1,728 95,802 1.80% 241. Binghamton, NY 4,551 252,320 1.80% 242. Baton Rouge, LA 10,812 602,894 1.79% 243. Youngstown--Warren, OH 10,629 594,746 1.79% 244. Birmingham, AL 16,421 921,106 1.78% 245. Shreveport--Bossier City, LA 6,912 392,302 1.76% 246. Elmira, NY 1,581 91,070 1.74% 247. Lake Charles, LA 3,166 183,577 1.72% 248. Anniston, AL 1,912 112,249 1.70% 249. State College, PA 2,305 135,758 1.70% 250. Auburn--Opelika, AL 1,944 115,092 1.69% 251. Bloomington, IN 2,034 120,563 1.69% 252. Pittsfield, MA 2,223 134,953 1.65% 253. Houma, LA 3,138 194,477 1.61% 254. Gadsden, AL 1,651 103,459 1.60% 255. Springfield, MO 5,174 325,721 1.59% 256. Sumter, SC 1,643 104,646 1.57% 257. Peoria--Pekin, IL 5,345 347,387 1.54% 258. St. Louis, MO--IL 39,525 2,603,607 1.52% 259. Louisville, KY--IN 15,542 1,025,598 1.52% 260. Cedar Rapids, IA 2,852 191,701 1.49% 261. Chattanooga, TN--GA 6,750 465,161 1.45% 262. Jackson, TN 1,556 107,377 1.45% 263. Glens Falls, NY 1,665 124,345 1.34% 264. Albany, GA 1,597 120,822 1.32% 265. Barnstable--Yarmouth, MA 2,916 222,230 1.31% 266. Muncie, IN 1,546 118,769 1.30% 267. Hamilton--Middletown, OH 4,312 332,807 1.30% 268. Tuscaloosa, AL 2,062 164,875 1.25% 269. Mobile, AL 6,755 540,258 1.25% 270. Lafayette, LA 4,752 385,647 1.23% 271. Dubuque, IA 1,066 89,143 1.20% 272. Lima, OH 1,822 155,084 1.17% 273. St. Cloud, MN 1,965 167,392 1.17% 274. Danville, VA 1,292 110,156 1.17% 275. Scranton--Wilkes-Barre--Hazleton, PA 7,277 624,776 1.16% 276. Roanoke, VA 2,698 235,932 1.14% 277. Hagerstown, MD 1,497 131,923 1.13% 278. Dayton--Springfield, OH 10,496 950,558 1.10% 279. Montgomery, AL 3,616 333,055 1.09% 280. Knoxville, TN 7,430 687,249 1.08% 281. Alexandria, LA 1,338 126,337 1.06% 282. Monroe, LA 1,548 147,250 1.05% 283. Hattiesburg, MS 1,172 111,674 1.05% 284. Pine Bluff, AR 878 84,278 1.04% 285. Terre Haute, IN 1,551 149,192 1.04% 286. Cincinnati, OH--KY--IN 16,507 1,646,395 1.00% 287. Lynchburg, VA 2,137 214,911 0.99% 288. Burlington, VT 1,892 198,889 0.95% 289. Florence, AL 1,358 142,950 0.95% 290. Decatur, IL 1,083 114,706 0.94% 291. Owensboro, KY 862 91,545 0.94% 292. Jackson, MS 4,128 440,801 0.94% 293. Portland, ME 2,447 265,612 0.92% 294. Florence, SC 1,157 125,761 0.92% 295. Mansfield, OH 1,594 175,818 0.91% 296. Johnson City--Kingsport--Bristol, TN--VA 4,232 480,091 0.88% 297. Canton--Massillon, OH 3,557 406,934 0.87% 298. Evansville--Henderson, IN--KY 2,573 296,195 0.87% 299. Springfield, IL 1,726 201,437 0.86% 300. Sharon, PA 996 120,293 0.83% 301. Lewiston--Auburn, ME 851 103,793 0.82% 302. Akron, OH 5,519 694,960 0.79% 303. Duluth--Superior, MN--WI 1,929 243,815 0.79% 304. La Crosse, WI--MN 979 126,838 0.77% 305. Williamsport, PA 915 120,044 0.76% 306. Johnstown, PA 1,731 232,621 0.74% 307. Cumberland, MD--WV 757 102,008 0.74% 308. Wausau, WI 932 125,834 0.74% 309. Eau Claire, WI 1,098 148,337 0.74% 310. Pittsburgh, PA 17,415 2,358,695 0.74% 311. Steubenville--Weirton, OH--WV 959 132,008 0.73% 312. Bismarck, ND 687 94,719 0.73% 313. Huntington--Ashland, WV--KY--OH 1,941 315,538 0.62% 314. Charleston, WV 1,539 251,662 0.61% 315. Wheeling, WV--OH 914 153,172 0.60% 316. Bangor, ME 830 144,919 0.57% 317. Parkersburg--Marietta, WV--OH 768 151,237 0.51% 318. Altoona, PA 465 129,144 0.36% Source: Census 2000 analyzed by the Social Science Data Analysis Network (SSDAN).

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