News

LaVERDAD Helps Downtown Detroit Improve by Capturing the Voice of the People

LaVERDAD was recently selected by the Downtown Detroit Partnership to conduct a comprehensive survey to capture the opinions of Detroit residents. Downtown Detroit received rave reviews in a recent survey of people who live, work and play here, according to a survey by Downtown Detroit Partnership (DDP). While these findings were overwhelmingly positive, the survey also shows that we have a few things to work on such as better parking and transit options. The survey, taken by 4,685 people, focused on seven key areas: safety,...

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MINORITY FIRMS WORK TOGETHER TO HELP GROW EACH OTHER’S BUSINESSES

Cincinnati, OH, Lucy May WCPO - Karen Cooper remembers the exact day she decided she wanted Mike Robinson to help market her business. The two entrepreneurs were attending the South Central Ohio Minority Supplier Development Council gala on Nov. 16, 2012, and the hundreds of people at the event all seemed to know Robinson by name. “I thought, ‘This guy knows everyone. I need to know everyone, too,’” Cooper said. Within a few weeks, Cooper had hired Robinson’s Montgomery-based LaVERDAD...

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LaVERDAD President appointed by Governor as Commissioner of Ohio Latino Affairs Commission

Columbus, OH – Emanuel Torres (Franklin County) and Mike Robinson (Clermont County) have been appointed to the Board of the Office of Latino Affairs for the State of Ohio. The new commissioners will be welcomed and introduced to the community during the Board’s meeting on December 10th, 2013 and will join our recently appointed commissioner Iris Martinez– Juergens (Montgomery County). The new commissioners will serve a period of three years and may be reappointed to serve additional terms. Mr. Torres, Mr....

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Building Better, Together: TriVersity Construction Company, LLC Names LaVERDAD Marketing and Media as Agency of Record

Solidifying an enduring alliance and re-emphasizing their commitment to small business development, TriVersity Construction has designated LaVERDAD Marketing and Media as their marketing and public relations agency of record. This partnership marks more than simply two companies choosing to mutually expand their business interests. The union of LaVERDAD and TriVersity Construction illustrates the potency and potential of Cincinnati’s expanding minority business community. “Our corporate identity is founded in the belief that diversity is not only advantageous, but essential to the development of...

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Report helps bolster the case for diversity

December 13, 2012 Cincinnati Enquirer, Josh Pichler Bill Keating Jr. tells a great story about his successful attempt to sell out the 2007 women’s Crosstown Shootout basketball game between UC and Xavier. The Keating Muething & Klekamp partner was looking for a major sponsor and approached Fifth Third Bancorp. His theory was the bank would benefit from publicity generated by signs around town saying, “Sell out Fifth Third Arena.” Keating says the bank initially agreed to be a sponsor because it was the right thing to do for the community. The next day, the bank called...

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Visiting Nurse Association names four new board members

The Visiting Nurse Association of Greater Cincinnati and Northern Kentucky elected four new members to serve on their board of trustees at their recent board meeting: Nancy L. Graeter, Thomas Lindeman, Mike Robinson and Erick D. Schmidt. Mike Robinson is president of LaVERDAD Marketing & Media. He is the founding president of LaVERDAD and is a targeted marketing and public relations expert, well known for his innovation and strategic results as a global manager with Procter & Gamble, General Research Corporation and Global Strategic Solutions. A...

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