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A prestigious list of executives have attended LaVERDAD seminars from companies such as:

Procter & Gamble, The Kroger Company, Fifth Third Bank, U.S. Bank, Allstate Insurance, Huntington National Bank, PNC Bank, State Farm Insurance, Key Bank, The Ohio State Commission on Latino/Hispanic Affairs, Cincinnati Bell Telephone, American Family Insurance, American Red Cross, Information Resources, Inc., Cincinnati Symphony Orchestra, City of Cincinnati, Almanza Agency & Associates, Catalina Marketing, University of Cincinnati, Northern Kentucky University, MRSI, Cincinnati Arts Association, Federal Reserve Bank of Cleveland, Cincinnati Opera, Cincinnati Public Schools, Citizens Committee on Youth, Clermont Chamber of Commerce, Comber Consultants, Downtown Cincinnati Inc. (DCI), Dream Engineer, Franklin Marketing Solutions, Account Executives, Estilo!, Fine Arts Fund, Hispanic Chamber of Commerce, L.A. Carr Communications, La Conexión, Market Tree, Newport Aquarium, Pinto Marketing, XLC Personnel Services, Q-Fact, Raymond Walters College, Red Productions and more!


			Understanding the Hispanic Market: Business Opportunity or Matter of Survival?





			November 24, 2003 LaVERDAD Hispanic Marketing Solutions, brings a series of business seminars aimed at helping businesses and organizations win with the Hispanic market. These seminars help organizations create strategies to compete in the Hispanic market or create better products or services for Hispanic Consumers. A prestigious list of executives have attended LaVERDAD seminars from companies such as: Procter & Gamble, The Kroger Company, Fifth Third Bank, U.S. Bank, Allstate Insurance, Huntington National Bank, PNC Bank, State Farm Insurance, Key Bank, The Ohio State Commission on Latino/Hispanic Affairs, Cincinnati Bell Telephone, American Family Insurance, American Red Cross, Information Resources, Inc., Cincinnati Symphony Orchestra, City of Cincinnati, Almanza Agency & Associates, Catalina Marketing, University of Cincinnati, Northern Kentucky University, MRSI, Cincinnati Arts Association, Federal Reserve Bank of Cleveland, Cincinnati Opera, Cincinnati Public Schools, Citizens Committee on Youth, Clermont Chamber of Commerce, Comber Consultants, Downtown Cincinnati Inc. (DCI), Dream Engineer, Franklin Marketing Solutions, Account Executives, Estilo!, Fine Arts Fund, Hispanic Chamber of Commerce, L.A. Carr Communications, La Conexión, Market Tree, Newport Aquarium, Pinto Marketing, XLC Personnel Services, Q-Fact, Raymond Walters College, Red Productions and more! LaVERDAD Hispanic Marketing Solutions, provides more than the normal information collected through census and demographic studies. “We’re experts in helping companies develop Hispanic consumer insights in order to improve business results with the growing Hispanic population in the United States,” says Mike Robinson, President of LaVERDAD. According to the U.S. Census there are over 38.8 million Hispanics living in the United States, from 22 countries of origin. The Hispanic population is now the largest minority group in the U.S., accounting for over 13.4 percent of the population, and numbers are expected to reach about 20 percent of the population by 2020. For companies like Procter & Gamble, Kroger and Fifth Third Bank, understanding these facts are considered business critical. Some reports say that the purchasing power of Hispanics will exceed $1 Trillion by 2010. Robinson is no stranger to developing strategic plans to create better brands and helping Fortune 500 companies bond with consumers. At P&G, he was a senior manager and worked on global accounts with retail giants that account for trillions of revenue dollars in the United States and Latin America. Robinson is a third generation Mexican-American who has also worked and lived throughout Latin America. “Helping companies grow market share and bond with Hispanic consumers is what we do, and we do it quite well," says Robinson. “LaVERDAD helps companies truly understand the variances in Hispanic consumer segments in order to deliver the right message, to the right people, in the right way and at the right time,” says Robinson. One thing that is certain is that the Hispanic Market is here to stay and U.S. companies must quickly learn to adapt and cater to this rapidly growing consumer segment in order to remain viable in the years to come.

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