The Cincinnati Enquirer, Thursday August 12, 2004

With tens of thousands of Hispanic consumers here generating buying power of up to $300 million a year, Greater Cincinnati businesses are looking for a way in on the action. LaVerdad Hispanic Marketing Solutions is happy to help them.

The Montgomery company has sent out coupon books to more than 4,000 Hispanic households, each featuring more than a dozen companies with marketing messages in Spanish.

Entries include Newport Aquarium, The Beach Waterpark and Jake Sweeney Chevrolet. LaVerdad recently launched a second wave of books, this time adding Columbus as a target, company president Mike Robinson said.

While most coupon redemptions struggle to reach 2 percent, some companies are getting 10 percent rates on these, Robinson said.

"It's an advertising space for them," he said. "These businesses have to be forward-looking. They know you have to build that bond and loyalty over time."

For more information about Don Cupon contact LaVERDAD Hispanic Marketing Solutions at (513)891-1430 or email doncupon@laverdadmarketing.com.