Understanding the Hispanic Market: Business Opportunity or Matter of Survival

CLEVELAND, Nov. 2 /PRNewswire/ -- On Friday, November 12, from 8:30 a.m. to 12:30 p.m., Cuyahoga Community College will host a special seminar at its Metropolitan Campus titled, "Understanding the Hispanic Market: Business Opportunity or Matter of Survival?" in partnership with LaVerdad Hispanic Marketing Solutions, Bravo Magazine, Inside Business Magazine, the Greater Cleveland Partnership and Key Bank.

This learning seminar is an exploration into the experience and culture of Hispanic consumers. The goal of the seminar is to give participants the ability to better understand Hispanic consumers and the marketplace in order to develop products, brands, services and communications that will help companies compete and win. It will help guide strategic decisions in order to more effectively and efficiently spend future research dollars and developing winning go-to-market strategies.

The seminar will greatly benefit organizations desiring a good understanding of the Hispanic market including:

-- companies who are new or entering the Hispanic market with their products and services; -- companies who are already selling to the Hispanic market and want to develop new products and services and further refine their communications; -- ad agencies and media companies; -- nonprofit organizations; -- and product and package design firms.

Seminar attendees will receive a fresh perspective on the Hispanic consumer and market including:

-- insights to help guide development of marketing strategies, product development, brand positioning and communications; -- understanding of the Hispanic consumer and their commonalities and differences with the general market; -- keys to building closer and longer relationships with the Hispanic consumer; -- where the local Hispanic population is, how large it is, and much more.

LaVerdad Hispanic Marketing Solutions is an Integrated Hispanic Marketing firm that helps Fortune 1,000 consumer products companies, Health Care and non-profits organizations create better products and services for Hispanic consumers.

Bravo Magazine is Ohio's only statewide Latino magazine.

The Metropolitan Campus of Tri-C is located at 2900 Community College Avenue near downtown Cleveland.

To register for the seminar, call LaVerdad at (513) 891-1430 or visit http://www.laverdadmarketing.com/seminars.htm . Cuyahoga Community College

Web site: http://www.tri-c.edu/http://www.laverdadmarketing.com/seminars.htm