News 7

LaVERDAD Selected to Lead Public Relations Campaign for AMERIGROUP

CINCINNATI, April 1 -- On Monday, April 7th, LaVERDAD CEO Mike Robinson announced AMERIGROUP's selection of LaVERDAD Marketing & Media to lead the public relations campaign for AMERIGROUP's open enrollment of the Aged, Blind and Disabled Medicaid members.

"This is a great opportunity for us," said Robinson. "AMERIGROUP is a great company that provides an incredible service for Medicaid recipients, especially for those that are in the category of aged, blind or disabled. It is especially important for our multicultural populations such as Hispanic and African American Consumers."

LaVERDAD has created an integrated public relations campaign which includes media relations, grassroots outreach, and raising health care provider awareness, for which LaVERDAD is recognized as a leader amongst public relations and marketing agencies.

About AMERIGROUP:

AMERIGROUP Community Care, Ohio began serving members on September 1, 2005 and had a total enrollment of approximately 22,000 as of December 31, 2005. AMERIGROUP Community Care, Ohio currently operates in Hamilton and Butler counties in the Cincinnati area. The State announced today that it has chosen AMERIGROUP as:

One of three care management organizations that will serve low-income citizens in the eight-county Southwest Ohio Region that surrounds Cincinnati. Total eligible population for this region is expected to be approximately 155,000.

One of three care management organizations that will serve low-income citizens in the eight-county West Central Ohio Region that surrounds Dayton. Total eligible population for this region is expected to be approximately 109,000. AMERIGROUP Corporation, headquartered in Virginia Beach, Virginia, improves healthcare access and quality for low-income Americans by developing innovative managed health services for the public sector. Through its wholly owned subsidiaries, AMERIGROUP serves more than 1.1 million people in New York, New Jersey, Maryland, the District of Columbia, Virginia, Georgia, Florida, Texas, Ohio and Illinois. For more information, visit www.amerigroupcorp.com.