Mercy Health Partners (Marketing)

Mercy Health Partners (MHP) is a health care system with locations throughout Ohio, Pennsylvania, Paducah, KY, Knoxville, TN and southeast Michigan.

Its parent company is Cincinnati, OH based Catholic Health Partners. Mercy Health makes quality healthcare easy to help patients and community be well in body, mind and spirit. As a premier healthcare provider with more than 80 network locations throughout Cincinnati, Mercy Health has been serving Greater Cincinnati neighborhoods for more than 160 years.

At the heart of its services are six award-winning hospitals that provide easy access to leading physicians, advanced technology, experienced and compassionate caregivers, and a wide range of care. Mercy Health features a staff of 9,000 employees and is affiliated with more than 1,800 physicians who represent a wide array of medical and surgical specialties.

LAVERDAD has served MHP in multiple capacities to help understand and serve the growing Hispanic patient base. Services included integrated marketing strategy, market research, cultural competency, in-language advertising, patient focus groups, organizing community health fairs, and experiential marketing services.