Procter & Gamble (Insights)

Procter & Gamble (P&G) is a Fortune 500 American multinational corporation headquartered in Cincinnati, Ohio and operations around the globe. P&G manufactures a wide range of leading consumer goods. Its portfolio of brands includes 50 leadership brands that are some of the world’s most well-known household names. P&G is widely recognized as the industry’s global innovation leader. Nearly all organic sales growth over the past decade has come from new brands or improved products. The unique organizational structure of P&G offers the global scale benefits of an international company and the local focus to be relevant for consumers in more than 180 countries where its products are sold.

LAVERDAD has helped develop dozens of P&G brands including Crest, Bounty, Olay, Pantene, Old Spice, Mr. Clean, Dawn, Iams, Eukanuba, Febreze, Vicks, Pepto Bismol, and others. Research and development efforts have not only spanned the US general market and major multicultural segments, we have also helped brands capture consumer insights around the world including Mexico, Brazil, India and China.