Toyota North America
(PR)

As Toyota’s Hispanic Media & PR Agency, we support the client’s efforts to effectively communicate with the Hispanic community via all forms of media including television, radio, print, social and digital.

Toyota, one of the world’s leading auto manufacturers, believes that an auto company can also be a vehicle for change. That’s why Toyota supports programs focused on environment, education and safety initiatives that help strengthen diverse communities across the U.S. – for today and for the future. Toyota is also proud to partner with nonprofit organizations in the local communities where they live and work. Since 1991, Toyota has contributed over half a billion dollars to philanthropic programs in the U.S.

LaVERDAD has been serving both Toyota North America and Toyota Engineering and Manufacturing since 2010 with their multicultural and Hispanic communications, media, and public relations efforts across the U.S.

Supported programs include 100 Cars for Good, Tree Campus USA, Buckle Up for Life, Toyota Teen Driver, National Council on Family Literacy, and other philanthropic efforts. As a result of our partnership, we’ve helped secure positive media impressions and public relations across major national and numerous local market media with the Hispanic, African American, and other multicultural media, reaching an audience of over 20 million impressions to-date.