Solidifying an enduring alliance and re-emphasizing their commitment to small business development, TriVersity Construction has designated LaVERDAD Marketing and Media as their marketing and public relations agency of record.
This partnership marks more than simply two companies choosing to mutually expand their business interests. The union of LaVERDAD and TriVersity Construction illustrates the potency and potential of Cincinnati’s expanding minority business community.
“Our corporate identity is founded in the belief that diversity is not only advantageous, but essential to the development of the business community and our region as a whole,” said Mike Robinson, president of LaVERDAD. “TriVersity embodies this spirit of economic inclusion and demonstrates the strength of their ideals. We are honored to be a part of their mission to change the face of the construction industry and build a stronger, more vibrant community.”
Both LaVERDAD and TriVersity remain steadfast in their commitment to reduce economic disparity in the local business arena and stimulate economic growth for historically-marginalized demographics. By working together, the companies exemplify how minority businesses can leverage their talents and gain equity in the business world through strategic collaboration and relationship building.
“Forming a partnership with LaVERDAD as our agency of record was a natural evolution of our marketing strategy,” said TriVersity president and CEO, Mel Gravely. “Our shared values and vision will enable us to further disseminate our message of economic inclusion and result in more opportunities for both of our businesses, as well as for other suppliers and the community as a whole.”
Among the services that LaVERDAD will provide as TriVersity’s agency of record are branding consultation, graphic design, marketing communications, collateral, integrated media planning, public relations strategy and digital content development.