MINORITY FIRMS WORK TOGETHER TO HELP GROW EACH OTHER’S BUSINESSES

Cincinnati, OH, Lucy May WCPO – Karen Cooper remembers the exact day she decided she wanted Mike Robinson to help market her business. The two entrepreneurs were attending the South Central Ohio Minority Supplier Development Council gala on Nov. 16, 2012, and the hundreds of people at the event all seemed to know Robinson by name. “I thought, ‘This guy knows everyone. I need to know everyone, too,’” Cooper said. Within a few weeks, Cooper had hired Robinson’s Montgomery-based LaVERDAD Marketing to help build the profile of her Smart IT Staffing business, which has corporate offices in Indianapolis and Sycamore Township. She couldn’t be more pleased.